One designer. One system. Every touchpoint.
Strategic brand designer · Egypt
25+ clients across MENA01
Who I am02
ARHAFEZ is the brand practice of Abdulrahman Hafez. Brands don’t fail at the logo — they fail without a system. I build the system first, then design it.
More about me →
Services03
Before anything is designed — or when something feels off and you don’t know why.
You get- Brand audit
- Strategic diagnosis
- Prioritised recommendations
Strategy, identity and guidelines as one project — for founders building the brand properly, once.
You get- Brand strategy & positioning
- Visual identity & logo
- Brand guidelines & templates
- Core applications
When the company has moved on and the brand still describes the old one.
You get- Repositioning
- New identity
- Rollout plan
A retained partner who keeps every new touchpoint on-system — campaigns, shoots, profiles and decks.
You get- Art direction & key visuals
- Editorial & layout
- Reviews & new touchpoints
Selected work04
01 / 06HamsA lingerie brand that speaks softly.Soon · 5 October
02 / 06PLDG DevelopmentA real-estate brand built to rebuild trust.ARHAFEZ · 2025
03 / 06SNBA tiered card system, one premium brand.Telfaz · 2024
04 / 06HeliPrecision and progress for construction tech.alpha studio · 2024
05 / 06Ghadi Real EstateModern luxury, architectural precision.alpha studio · 2024
06 / 06Ward ProductionCinematic energy on a disciplined system.alep. · 2023Start a project05
Have a brand to build?
I read every brief myself and reply within two working days.
Brief receivedBrief no.
Thanks — it reached me.
A confirmation is on its way to your inbox. I read every brief myself and reply within two working days.
- 01I read your brief and look at your brand as it is today.
- 02I reply by email with a few questions, or a time for a short call.
- 03If we are a fit, you get a proposal with scope, timeline and price.
